Web site colour schemes can bond with visitors. Choosing the best background colours for web sites is crucial in professional web design and development. one of the most important aspects of web designing. Studies have indicated that the best colour combinations for a website helps in boosting conversions. In addition to content and images, a good selection of colour palette determines the impact on how the visitor interprets what they see.

A thoughtful planning is required to choose right website colour schemes that draw attention, create excitement, build brand recognition and earn customer loyalty. Research indicates that the best colour combinations for a website can increase brand recognition by 80%. The colour patterns have succeeded in making people instantly recognise brands in various sectors, just by looking at their brand colour.

Let us first understand the fundamental colour theory.

Primary colours – Red, Yellow, Blue

Secondary colours – Red+Yellow = Orange, Red + Blue = Violet, Blue +Yellow = Green

Tertiary colours – Yellow orange, Yellow green, Red orange, Red violet, Blue green, Blue violet

How to select the right colour

Colours trigger certain feelings. The selected colour scheme should reflect the product or service that your web site highlights upon. Let’s take a quick look at what each colour represents.

Red is attractive and creates an emotion. It works well for web sites on energy products and buttons that call attention like “Click here”, “Order now”.

Orange works well for food products. It also works well for products targeting younger generation as it reflects vibrancy and refreshment.

Yellow reflects happiness and creativity. The bright tinge of yellow immediately draws the attention.

Green signifies health and prosperity. It also indicates elements like trust and positivity. The usage of green works well for food products and eco-friendly ventures.

Black is more subtle and goes well for sites focussing on art. It creates an impact if one wants to design a contrast look.

Blue represents calmness and reliability. It creates a balanced effect for users as they browse for a long time.

White evokes purity, innocence and hope and is the best background colour for a website.

Pink reflects joy, excitement and generally signifies the feminine side such as women’s products, girl’s outfits.

Factors to consider while choosing the best colour combinations for a web site

There are specialised tools to help you select the right website colour schemes. Make use of the available resources before you settle on the final colour.

Choose a primary colour that compliments your brand and additional colours that enhance the look of primary colour.

Make sure the best background colour for a web site is not as bright as the primary colour.

While choosing the best colour combinations for a web site, it is important that the blend of colours should create harmony between them and appear pleasing and memorable. For example, Mickey Mouse is a classic character with the right combination of black, red and yellow.

The best colour combinations for a website are crucial for a high-quality professional website. No matter how engaging the content is, if the website colour schemes are poor, the visitor might instantly leave the site without even glancing at the content. And choosing colours does not depend on ones likes and dislikes. It should be evaluated well to ensure that it strengthens the brand.

The best colour combinations for a web site can get your brand recognised and connect positively with customers.

If you are looking for a professional web designing adopting the latest web trends that can pep up your website with the desirable colour schemes, get in touch with Digital Eyecon Pvt Ltd that has more than a decade of experience in providing a complete range of result-driven digital technology services.

A corporate website promotes the company as a whole including its other divisions rather than promote only one product or brand. It is the most credible source of information related to your company, its entities, products, services, mission and contact information.

Why should a business have a corporate site?

A corporate website is the first place your investors, partners, potential employees, media and other stakeholders will visit to check about your company. Apart from communicating quality information to customers, it also helps in increasing your credibility. There are many professional performance- oriented web development companies out there to help you create the user- friendly corporate website designs which will give you a significant online presence.

Corporate website helps build goodwill

Building trust is of utmost importance to any business. A corporate business website can register your presence and help clients find a unique source of information about your products and services. Investors also can benefit as they will find the necessary information to verify if it is worth investing.

It will also provide insights to media for news coverage on valuable and interesting news about the company. Before you decide on the corporate website design that works for you, let us take a quick look at some of the key elements crucial for a successful corporate website.

Visual design: First impression matters

Design is the first glance a visitor will get on visiting the corporate site. All the visual aspects of a corporate website including theme, logo, fonts, spacing, colours and layout should be well laid out. It must be relevant to the company. A balanced and right mix of graphics and images must be placed in such a manner that the visitor is interested to stay on and browse the site further than the home page.

Qualitative content that attracts and retains visitors

Though visuals are the first thing that attract the attention of the visitor, content still remains the king. However, today’s user prefers crisp yet relevant content that provides the gist of everything. The length needs to be minimum but memorable and informative. It must be audience-centric. And how it is said matters most in sustaining the interest of those who visit your corporate website.

Responsive web design is a necessity

With the growing number of smartphone users, maximum number of people prefer browsing on the phone. And so, it is always better if a corporate business website is mobile friendly. Responsive web designing ensures it fits into any device perfectly. If the website is compatible, it makes viewing easy and can reach to a larger number of customers. Visitors are more likely to return to such websites.

User friendly navigation for better user experience

The navigation bar on the top of the page of the corporate site should be uncluttered and simple to use. Visitors should be easily able to find what they are looking for as quickly as possible. That will bring them back to your site more often. Grouping similar pages under one topic helps in efficiently streamlining navigation. Too many clicks in a corporate web design might be confusing and visitors tend to leave such websites without checking more required information.

SEO friendly website brings high quality traffic?

A well-designed website with impressive content might not serve its purpose in the absence of Search Engine Optimisation, which is the driving factor of the success of a corporate website.

The best way to scale up your SEO is to make sure all the content and images are aligned with the metadata, keywords and tags on your site. It is important to have the right keywords inserted strategically in the content on each page of the corporate website.

Remember your corporate business website competes with billion other websites every day, so a good SEO strategy is a must to stay ahead and be identified.

Get quality results from premium corporate website developers in Hyderabad

If you want to design a corporate website that resonates with today’s users, you will need good planning and services of top-notch digital agencies who can take your corporate site to the prospective level. The team at Digital Eyecon Pvt Ltd understand and analyse your requirements to come up with solid web designs, smart SEO strategies that promote your business effectively and generate the desired results. A one stop shop for web designing, web development and digital marketing services, Digital Eyecon Pvt Ltd has had more than a decade of experience in providing hassle free and result oriented digital solutions to companies in various domains.

Digital Marketing is here to Stay

Digital marketing is constantly evolving. Though there has been an economic slowdown, where the market decided to wait and watch, digital marketing continued to grow. Research reports indicate that the year 2020 will witness major change in advertising with digital being the medium.

Why is Digital Marketing Important for your Business?

The major part of the population is online. It does not stop there. Among them, most of them own smartphones. Companies that optimise these digital transformation technologies are gaining a competitive advantage. Many companies are adopting the internet as a marketing tool to reach out to customers. It not only helps in engaging the customer but also understanding their preferences and attending to their queries, all on a single platform. Digital marketing is important in today’s scenario, in order to expand your customer base and gain high return on investment.

Here are a Few Key Aspects of Digital Marketing :

Cost-Effective

Personalised shopping is made more exciting with Virtual Reality application. Stores like IKEA have started exploring the technology that lets its users check different products before completing their purchase. Product launches and brand awareness can be more effective on VR enabled platform. E-commerce might pave way to V-commerce, wherein a customer can view detailed product range, video reviews and then make a purchase. Companies like North Face and Alibaba are already using VR to boost their brands. It helps retailers reach a wider audience and enables access to a wide range of products. Virtual Reality development services in India have already embraced the idea to boost business growth.

Impact of Social Media

Right from the young to old, everyone is on social media. Digital marketing on social media helps sustain your brand’s online reputation by precisely targeting your potential customers. It is an effective method to increase visibility, drive web traffic and analyse your results.

Customer Connection

Getting connected with customers is the key for business growth. The Internet has opened up a world of possibilities and opportunities for business. And digital marketing is the integral part of it. With an increase in online presence, it is not enough to have a professional website. The website must be backed with a right digital marketing strategy which emphasises on creating content that reaches potential customers. A robust market research by the SEO team helps in driving the web traffic to increase the impact of your marketing.

Building Trust

Building trust with the target audience is one of the most important components of digital marketing. Relevant content is of utmost importance in building trust. Digital marketing strategies help in placing your brand on the first page of Search engine results. Placing your brand not only increases the web traffic but also serves the purpose of establishing trust.

Generate a Good ROI

Building trust with the target audience is one of the most important components of digital marketing. Relevant content is of utmost importance in building trust. Digital marketing strategies help in placing your brand on the first page of Search engine results. Placing your brand not only increases the web traffic but also serves the purpose of establishing trust. Return on investment is a crucial factor for marketing campaigns. If you are not getting the expected ROI, it would not be worth the effort. An effective landing page, a right SEO strategy, identifying the right audience for content marketing are some of the techniques to generate the expected ROI. Digital marketing is important in today’s scenario, in order to expand your customer base and gain high return on investment. A well-thought out digital marketing strategy is essential to achieve your marketing objectives. You will need a digital marketing strategy to

• Understand your target audience
• Expand your reach
• Improve your customer relationship
• Create brand loyalty
• Grow your business
• Track your success

Your ability to connect to your customers is determined by your marketing strategy. And digital marketing is believed to be one of the best mediums to succeed. Are you ready for it? Digital Eyecon has the experience and expertise in SEO and other digital marketing techniques and strategies that ensure a decent ROI while enabling steady growth for diverse businesses. If you are looking for a digital marketing agency to help you with digital marketing strategy, we can help you. Learn more about our service http://digitaleyecon.com/pages/digital-marketing/

How To Select The Right Colour

Colours trigger certain feelings. The selected colour scheme should reflect the product or service that your web site highlights upon.

Let’s take a quick look at what each colour represents.

Red is attractive and creates an emotion. It works well for web sites on energy products and buttons that call attention like “Click here”, “Order now”.

Orange works well for food products. It also works well for products targeting younger generation as it reflects vibrancy and refreshment.

Yellow reflects happiness and creativity. The bright tinge of yellow immediately draws the attention.

Green signifies health and prosperity. It also indicates elements like trust and positivity. The usage of green works well for food products and eco-friendly ventures.

Black is more subtle and goes well for sites focussing on art. It creates an impact if one wants to design a contrast look.

Blue represents calmness and reliability. It creates a balanced effect for users as they browse for a long time.

White evokes purity, innocence and hope and is the best background colour for a website.

Pink reflects joy, excitement and generally signifies the feminine side such as women’s products, girl’s outfits.

Factors To Consider While Choosing the Best Colour Combinations for a Website

• There are specialised tools to help you select the right website colour schemes. Make use of the available resources before you settle on the final colour.
• Choose a primary colour that compliments your brand and additional colours that enhance the look of primary colour.
• Make sure the best background colour for a web site is not as bright as the primary colour.
• Choose a typeface colour that is easy on the eyes.
• While choosing the best colour combinations for a web site, it is important that the blend of colours should create harmony between them and appear pleasing and memorable. For example, Mickey Mouse is a classic character with the right combination of black, red and yellow.
• The best colour combinations for a website are crucial for a high-quality professional website. No matter how engaging the content is, if the website colour schemes are poor, the visitor might instantly leave the site without even glancing at the content. And choosing colours does not depend on ones likes and dislikes. It should be evaluated well to ensure that it strengthens the brand.
• The best colour combinations for a web site can get your brand recognised and connect positively with customers.

If you are looking for a professional web designing company in Hyderabad, adopting the latest web trends that can pep up your website with the desirable colour schemes, get in touch with Digital Eyecon Pvt Ltd, a performance driven web development company in Hyderabad that has more than a decade of experience in providing a complete range of result-oriented digital technology services.

Exciting way to experience history with Augmented Reality and Virtual reality

Augmented Reality development and Virtual reality development are revolutionising every sector. Museums have also embraced the technology to stay relevant and enhance the experience of visitors. The Augmented Reality development and Virtual Reality apps enable innovative ways to bring past stories alive. Technology in museums enable an interactive experience that further helps to a large extent in attracting the younger generation and retaining the current visitors.

Research conducted in 2018 evaluated on technologies used in museums, where growing number of museums believed in Augmented Reality development and Virtual Reality for success of their institutions. In addition, Projection mapping techniques can turn marvellous architecture into a stunning canvas for artworks and data visualisation. Though some art connoisseurs might look at smartphones as a hindrance that does not let one take notice of great artworks, research however indicates inclusion of digital technologies actually connect the audience and make them more aware of art.

Edutainment through digital interactive technologies

The interactive technologies such as Augmented Reality, Virtual Reality, 3D projection mapping not only entertain the visitor but also provide them with relevant information related to the artifacts displayed at the museum. What makes it different from the traditional method is that these digital interactive technologies educate the visitors through an engaging experience. This helps in spreading the knowledge and also preserving the valuable artefacts.

Smart apps that narrate stories of the past

With users getting more accustomed to interacting with screen, museums have created an interactive atmosphere for the visitors to experience history and art in a whole new way. By utilising Augmented Reality development, museums can digitise artefacts and enliven the museum atmosphere. Downloading these apps enables the visitor to see ancient sculptors narrate fascinating stories of the past. While Virtual reality needs special equipment like virtual Reality glasses, Augmented Reality development is an easier way to bring artefacts to life. When interesting stories are blended with facts, visitors participate actively and are well informed. The AR apps help them visualise events, reconstruct the past and gain knowledge.

Likes, Shares and Followed on Social Media

Museums can benefit largely from its presence on social media. With more and more people hooked on to social media for entertainment and information, insta-friendly museum updates with striking visuals can lead to more likes, shares and following. This further promotes the brand and encourages number of visitors to enjoy the interactive experience at the venue. Since AR is easily accessible on smartphones, they don’t need any other equipment or extra expenditure.

Augmented Reality development can transform museums or places of cultural interest into a memorable place to visit and revisit. If you are looking for an experienced AR app development service provider, get in touch with Scintilla Kreations Pvt Ltd reputed for successful AR app development for prestigious projects.

The past few months have changed the way people interact and work. Covid-19 seems to have cast a long shadow in every sphere of life. From virtual conferences to online classes, web consultations with doctors to online grocery, technology is the need of the hour. With social distance becoming the new normal, business travels have come down and work from home models are likely to continue for a longer time. Everyone is in it together, as it has affected all the sectors. These are sensitive times that can make or break a brand. However tough times make us think of concrete ideas as some of the finest innovations took place during crisis time. Did you know the original idea of zipper happened during world war I, when it became an instant success among US sailors whose uniforms did not have a pocket.And the end of WW II, led to the development of plastic zippers.

This is the time to think about innovative ways to strengthen brand image, address consumer issues and make it easy. During such times, Virtual Reality has come to the rescue in many ways. With many business verticals adopting this technology to boost growth and continue their business,Virtual Reality development services in India has gained momentum in the recent past.

Let’s take a look at how this technology has made an impact in various sectors.

Retail

Personalised shopping is made more exciting with Virtual Reality application. Stores like IKEA have started exploring the technology that lets its users check different products before completing their purchase. Product launches and brand awareness can be more effective on VR enabled platform. E-commerce might pave way to V-commerce, wherein a customer can view detailed product range, video reviews and then make a purchase. Companies like North Face and Alibaba are already using VR to boost their brands. It helps retailers reach a wider audience and enables access to a wide range of products. Virtual Reality development services in India have already embraced the idea to boost business growth.

Real Estate

As Virtual Reality offers a realistic experience, the process of buying a property can be simplified. A buyer can not only explore the property and location but also get additional details like credit score and financial details. The construction process, precautions etc can be visualised in a virtual environment before making crucial investment decisions.

Interior Designers and Architects

Architects can present their ideas through VR applications before a design is finalised. Interior designers can display their 3D design layouts through VR and carry out the changes in real time.A virtual walkthrough helps in understanding the designs better.

Manufacturing

Virtual technology in manufacturing might sound challenging as there is lot of hardware involved and the large plants go thorugh complex process which cannot be interrupted. However, there are certain areas where VR can be used for maximum benefit. VR can be used in checking the placement of equipment at right place, ensure everything is connected well which will help in safety. The design process can be simplified by prototypes that can be tested, tried and modified in case of any flaws.

Tourism

The tourism industry is perhaps the hardest hit by the Covid-19 crisis. According to The World Economic Forum, the air travel restrictions will cost the industry $ 880 billion. This is the time when technologies like VR can encourage people to plan their next vacation. The 360 degree videos viewed on VR headsets, gives one the sense of being there. The user can get insights on history, monuments, landscapes and cultural settings. The immersive experience can create an urge to book tickets and visit these places when the crisis subsides. Though it cannot be parallel to the traditional tourism, it can delight a tourist particularly in the post Covid-19 when the industry needs to move ahead.

Museums and Monuments

Virtual Reality enables an engaging interactive experience of cultural and mythological treasures. The digital innovation blends the real world with the simulated one to take the visitors on a virtual path, allowing them to explore past tales. Virtual Reality development experts like Digital Eyecon Pvt Ltd, one of the leading VR development companies in Hyderabad, has implemented this idea at temples, museums and forts, enhancing the experience of visitors.

Marketing

With world’s leading brands turning to VR, it definitely seems to be offering amazing marketing experience. VR has been around but of late it has become more prominent. For instance Coca Cola’s Christmas campaign in 2015, created an enjoyable virtual reality experience with a reindeer driven sleigh. The VR application enhanced the campaign that was enjoyed by children and adults alike. Traditional marketing methods are becoming less popular as people don’t have time to read, instead they wish to see. And this exactly has been the marketing strategy for quite a while now. Using VR in the marketing arena can take marketing campaigns beyond the traditional channel. Also, studies show that customers strongly associate with a brand that uses VR. It tends to create an emotional connection.

Healthcare

The post-Corona times are likely to have a significant impact on how the healthcare is delivered. The overburdened hospitals will have to upgrade their processes so that healthcare professionals adapt quickly to customised treatments with online consultations. The widespread use of immersive technologies like Virtual Reality (VR) can help analyse a medical condition and advise thereon.

Education

More than 1.5 billion children are impacted by school closures worldwide. Getting education back on track is a concern for many parents and educational institutes. With 5G becoming more prevalent, the concept of digital education will become an accepted lifestyle. The use of Virtual Reality can enhance the learning by introducing new perspectives. The method not only ensures learning is fun but helps the students to focus well as seeing is believing. The technology is also accessible to visually impaired, with the help of touch vibrations. The trend of online education is set to grow phenomenally by the year 2022.

Investment in immersive technologies will lead to innovation, efficiency and progress. Hence, virtual reality development services in India are trying to harnessVR technology for a more sustainable growth. As one of the leading VR developers in Hyderabad, Digital Eyecon specialises in developing interactive and customised VR solutions.